By enhancing our existing Manchester City partnership and becoming a global partner for the Group, we’re excited to break into new ground within the gaming industry. City Football Group’s collection of players include Manchester City’s Shaun ‘Shellzz’ Springette, Melbourne City’s Marcus Gomes and NYCFC player, Chris Holly, who made esports history by becoming the first ever eChampions League winner in May 2019.ĭamian Willoughby, Senior Vice President of Partnerships at City Football Group, commented: “This partnership is significant for City Football Group. Building on the existing Manchester City partnership that saw the City kit worn 246 million times and Sergio Aguero’s avatar scoring 217 million goals in EA SPORTS FIFA 19, the new global partnership will see a deeper and more integrated approach.Įach club will develop its own strategy for fan engagement and will continue to have esports players representing the club at big tournaments all over the world.
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