The album’s length, at 19 tracks, makes it feel interminable by the end.Are you ready to press play? are ready to press play? Some of the tracks are engaging, but overall the record is listless and dull. The production also begins to feel repetitive during the second half of the record.ĭiddy’s new album, “Press Play,” is bogged down by mediocre production and a sub-par lyricist. His rhymes become stale and boring before the first half of the album is over. Moreover, he rarely has anything new or creative to say. Diddy seems like an amateur compared to the lyrical prowess of Big Boi. “Wanna Move” featuring Big Boi of OutKast – one of the most talented rappers in hip hop – highlights Diddy’s poor rapping abilities. His flow is indistinct, and he pronounces words in a truncated way that hinders them from sounding lyrical. Unlike most of the songs on the album, “After Love” is thoughtful and engaging.ĭiddy’s biggest shortcoming is that he is not a good rapper. Supported by stellar production, the highlight of the song is the singer Keri, who passionately sings about the aftermath of a relationship gone sour. One of the highlights of the album is “After Love” produced by Timbaland.
“Hold Up” is a dark but danceable production that creates a distinct atmosphere. “Come to Me,” produced by Young Lord, has a pulsating beat that challenges the listener to dance. The production offers little inventiveness, and over the course of 19 songs becomes a bit repetitive and mundane.Įven though the production is mediocre, some of the tracks are great variations on popular hip-hop. Unfortunately, the results are not spectacular.
Diddy enlists some of hip hop’s most successful producers including Timbaland, Kanye West and The Neptunes to help achieve this goal. “Press Play” attempts to be a record with cutting edge production. Unfortunately, his numerous successes in the hip hop industry do not help him produce a coherent or particularly engaging album. Puff Daddy, is one of hip hop’s most recognizable figures. Tracks to download: “After Love,” “Wanna Move”įor fans of: Young Joc, Timbaland, and other hip hop that is played on MTVĭiddy’s persona is possibly the most intriguing aspect of his new album, “Press Play.” Diddy, a.k.a.
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